International IP & Brand Usage Policy

1. Scope of this Policy

This Policy applies to intellectual-property and brand-related matters arising from enquiries, quotations, samples, product development, private-label projects, wholesale orders, custom manufacturing, catalogue use, marketing materials and international commercial transactions involving Auvoria Exports.

It should be read together with the applicable quotation, Proforma Invoice, Purchase Order, agreement, Private Label & Custom Manufacturing Terms and other transaction documents.

2. Auvoria Intellectual Property

Unless expressly stated otherwise in writing, Auvoria-related names, logos, marks, website content, catalogue layouts, original photographs, graphics, text, visual identity, product-development materials and other proprietary content supplied or published by Auvoria remain subject to the applicable ownership and usage rights of the relevant rights holder.

No transfer of ownership should be inferred merely because a Buyer receives a quotation, catalogue, sample, photograph or product.

3. Buyer Intellectual Property

Buyer-owned or Buyer-controlled intellectual property may include the Buyer's business name, trademarks, logos, labels, artwork, packaging artwork, product specifications, photographs, designs and other brand assets supplied to Auvoria for a project.

The Buyer represents that it has the necessary authority to provide such materials for the requested manufacturing, packaging, printing, embroidery, labelling or other commercial use.

4. Permission and Limited Use

Where one party supplies intellectual property to the other solely for fulfilling a transaction, the receiving party may use that material only to the extent reasonably necessary for the agreed commercial purpose, subject to the transaction documents.

Unless expressly agreed in writing, receiving a file, logo, artwork or design does not create a general, perpetual, transferable or exclusive licence.

5. Buyer Artwork, Labels and Brand Files

For private-label or custom projects, the Buyer may provide logos, neck-label artwork, hang-tag designs, packaging artwork, embroidery files, print files and other brand assets.

• The Buyer should provide accurate, final and production-ready files where possible.
• The Buyer is responsible for confirming spelling, dimensions, colours, trademarks and other details in supplied artwork.
• Auvoria may request revised or technically suitable files where necessary.
• Production approval may be treated as confirmation of the relevant artwork/specifications for the project.
• Changes after approval may cause additional cost or delay.

6. Samples and Product Development

Samples, prototypes and development pieces may contain a combination of Buyer-supplied materials and Auvoria-developed manufacturing elements.

Unless expressly agreed otherwise, sample approval confirms the Buyer's acceptance of the agreed product specifications for the relevant order; it does not by itself transfer ownership of every underlying manufacturing technique, production method or pre-existing Auvoria material.

7. Private Label and Custom Manufacturing

Private-label manufacturing may involve custom labels, hang tags, packaging, embroidery, printing and other brand-specific requirements.

The Buyer retains responsibility for the legality and authorization of its brand assets. Auvoria may use such assets only for the agreed manufacturing, packaging, fulfilment and related transaction purposes, unless a different written arrangement applies.

Any ownership of newly commissioned designs, technical files, artwork, patterns, packaging designs or other project materials should be expressly agreed in writing where the distinction is commercially important.

8. Exclusivity

Private-label production does not automatically create exclusivity.

Any exclusivity arrangement should specify, at minimum:

• the exact product/design covered;
• territory or market;
• duration;
• channels or buyer segment, if applicable;
• minimum purchase or other commercial conditions, if applicable; and
• the rights and restrictions applicable to each party.

Without such written terms, no broad exclusivity should be assumed.

9. Photographs, Catalogue Content and Website Material

Auvoria may provide product photographs, videos, catalogue pages, descriptions, pricing materials or other content to prospective buyers.

Unless expressly authorized, the Buyer should not reproduce, sell, license, materially modify, distribute or commercially publish Auvoria-owned content beyond the purpose for which it was supplied.

Where catalogue or product images are supplied for resale or marketing, the permitted use should be confirmed with the export team, particularly for private-label or exclusive arrangements.

10. Marketing and Publicity

Neither party should publicly represent that the other party endorses, sponsors or is formally affiliated with a particular business, product or campaign unless that relationship has been authorized.

Auvoria may request permission to reference a commercial relationship, display Buyer branding or showcase a completed private-label project. The Buyer's response and any agreed limitations should be respected.

Likewise, Buyers should not present Auvoria's name, logo or export identity as their own brand or as an authorized representative unless expressly permitted.

11. Confidential Information and Unreleased Designs

Commercial information, unpublished designs, pricing, technical specifications, artwork, business plans, customer information and other non-public information exchanged during a project should be treated as confidential where the circumstances reasonably indicate confidentiality or where a separate confidentiality agreement applies.

Confidentiality obligations do not automatically make every piece of information a trade secret or prevent use of information that is independently developed, lawfully public or otherwise not protected by applicable law.

12. Intellectual-Property Infringement

Each party should avoid knowingly supplying, manufacturing, reproducing, publishing or distributing materials that infringe third-party intellectual-property rights.

If a party receives a credible complaint or legal notice concerning alleged infringement connected with the other party's supplied materials, it should promptly communicate the matter and provide relevant information where appropriate.

13. Third-Party Rights

Some products, materials, fonts, packaging components, photographs, software or other resources may involve third-party rights or restrictions. Where a third-party licence or approval is required, the applicable party is responsible for obtaining and maintaining it unless the transaction documents expressly allocate that responsibility differently.

14. IP Claims and Cooperation

If either party receives a claim alleging infringement arising from materials supplied by the other party, the receiving party should promptly notify the other party where legally and commercially appropriate.

The parties may cooperate in investigating the claim, preserving relevant evidence and determining an appropriate commercial response. Nothing in this Policy requires either party to admit liability merely because a claim has been made.

15. Suspension and Termination of Usage

Where a permission or licence is limited to a particular transaction, campaign, project or period, the relevant use should stop when that permission expires or is withdrawn, subject to any agreed sell-off, archival, record-keeping or other continuing rights.

Upon termination of a commercial relationship, each party should follow the applicable written agreement concerning remaining inventory, confidential information, marketing materials, artwork, files and brand usage.

16. No Implied Assignment

Payment for products, samples, manufacturing or services does not by itself constitute an assignment of copyright, trademark rights, design rights, patents, trade secrets or other intellectual-property rights unless the applicable transaction documents expressly provide for such an assignment.

17. Legal and Regulatory Compliance

Each party is responsible for complying with intellectual-property, advertising, labelling, consumer-information, customs and other laws applicable to its own activities and destination markets.

International buyers should obtain local legal advice where a product, trademark, design, packaging statement or marketing claim requires country-specific clearance.

18. Contact and IP Requests